Gloria Ip

Gloria Ip

Design @ Superhuman

Toronto, CA.

About

Gloria Ip is a Senior Product Design Leader with a proven track record of transforming product strategies and delivering high-impact, user-centric experiences for leading technology and financial companies. With extensive expertise in AI-powered design, customer journey optimization, and team leadership, she has consistently driven significant business growth and enhanced customer satisfaction across diverse industries. Her deep understanding of end-to-end design processes and strategic collaboration with executive teams positions her as a valuable asset for innovative product organizations.

Work

SUPERHUMAN (ACQUIRED BY GRAMMARLY)

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Senior Product Designer

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Summary

As Lead Designer, transformed the Superhuman Calendar into a core strategic product, driving significant ARR growth and pioneering AI-powered experiences.

Highlights

Led the design of high-impact features, including 'Share Availability,' directly contributing to exceeding Annual Recurring Revenue (ARR) targets.

Collaborated closely with the CEO, leadership team, Product, and Engineering to define long-term product vision and strategic initiatives.

Spearheaded a product-wide Information Architecture (IA) redesign, integrating advanced AI-powered experiences to enhance user engagement and functionality.

BREX

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Senior Product Designer

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Summary

Launched four complex major product features within six months, significantly reducing customer onboarding time and enhancing satisfaction, while leading initiatives to revamp legacy experiences.

Highlights

Successfully launched four complex major product features within six months, significantly reducing customer implementation time for Brex onboarding.

Improved overall customer satisfaction by leading design projects focused on revamping legacy experiences and optimizing existing user journeys.

Validated design solutions through rigorous experimentation, in-depth user interviews, and comprehensive usability tests, ensuring data-driven improvements.

SCOTIABANK (SCOTIA DIGITAL)

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Product Design Lead

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Summary

Managed a team of Product Designers and collaborated on business strategy to develop inclusive onboarding experiences, fostering customer engagement and growth, particularly for new Canadians.

Highlights

Managed and mentored a team of Product Designers, fostering a collaborative and high-performing design environment.

Developed and presented a comprehensive business strategy pitch alongside Product and Engineering Leads to drive customer acquisition and retention.

Designed and implemented inclusive onboarding experiences tailored to diverse customer segments, including new immigrants to Canada, enhancing engagement and growth.

SCOTIABANK (SCOTIA DIGITAL)

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Senior Product Designer

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Summary

Led the end-to-end design for Lending Product Onboarding, delivering a seamless digital experience for credit card and line of credit applications.

Highlights

Directed the complete end-to-end design process for the Lending Product Onboarding platform, from research to implementation.

Created a seamless and intuitive digital experience for customers applying for credit cards and lines of credit, improving application completion rates.

Collaborated cross-functionally with product managers, engineers, and business stakeholders to ensure successful product delivery and alignment with strategic goals.

LOBLAW (LOBLAW DIGITAL)

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Product Designer

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Summary

Designed digital products and user experiences for Loblaw Digital, focusing on enhancing customer journeys within the retail and e-commerce ecosystem.

Highlights

Contributed to the design and iteration of key digital products, improving user engagement and conversion rates within the retail sector.

Conducted user research, usability testing, and competitive analysis to inform design decisions and identify new opportunities.

Collaborated with cross-functional teams, including product management and engineering, to deliver user-centric solutions that met business objectives.

ACCENTURE SONG (FJORD)

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Service & Interaction Designer

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Summary

Designed innovative service and interaction experiences for diverse clients at Accenture Song (Fjord), a leading design and innovation consultancy.

Highlights

Developed comprehensive service blueprints and user journey maps to optimize complex customer interactions across multiple touchpoints for client projects.

Translated user research insights into actionable design solutions, enhancing usability and overall service efficiency for various industries.

Collaborated with multidisciplinary teams to deliver strategic design outcomes for a portfolio of clients, driving business value and user satisfaction.

SHOPIFY

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Product Designer (contract full-time)

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Summary

Designed product experiences for Shopify, contributing to the platform's robust e-commerce solutions for merchants globally.

Highlights

Contributed to the design and development of features aimed at improving the merchant experience on the Shopify platform.

Collaborated with product managers and engineers to implement design solutions that met both user needs and business objectives.

Participated in user feedback sessions and iterated on designs to enhance usability and product functionality for a global user base.

ADOBE

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UX Designer (contract full-time)

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Summary

Designed user experiences for Adobe, contributing to the development of industry-leading creative and productivity software.

Highlights

Assisted in conducting user research, creating wireframes, and prototyping interactive solutions for Adobe products.

Collaborated with senior designers and engineering teams to translate complex requirements into intuitive user interfaces.

Contributed to design system consistency and ensured adherence to best practices in user experience design across projects.

Volunteer

Design Mentor

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BRIDGE SCHOOL

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Mentored aspiring designers at Bridge School, providing guidance on design principles, career development, and portfolio enhancement.

Highlights

Provided one-on-one mentorship to emerging designers, helping them refine their skills and navigate career paths.

Reviewed portfolios and provided constructive feedback to improve design quality and presentation.

Shared industry insights and best practices to prepare mentees for professional roles in product and UX design.

Mentor

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ELEVATE YOUTH ZONE

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Mentored youth at Elevate Youth Zone, fostering personal and professional development through guidance and support.

Highlights

Guided young individuals through personal and academic challenges, offering support and encouragement.

Facilitated skill-building workshops and discussions to enhance participants' problem-solving and communication abilities.

Contributed to creating a positive and empowering environment for youth development.

Volunteer & Mentor

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HEXAGON UX

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Volunteered and mentored within the Hexagon UX community, supporting women in UX through networking and professional development.

Highlights

Actively volunteered at Hexagon UX events, contributing to the organization's mission of empowering women in UX.

Provided mentorship and career advice to junior UX professionals, fostering their growth and confidence.

Facilitated networking opportunities and knowledge sharing among community members.

Education

UNIVERSITY OF WASHINGTON, SEATTLE

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Bachelor of Design Interaction Design Grade:

Courses

Animation Capstone Programme (Minor)

Awards

People's Choice Award Winner

ADOBE CREATIVE JAM

Received the People's Choice Award at the Adobe Creative Jam, recognizing excellence in creative design and innovation.

Skills

Product Design

Product Strategy, Feature Launch, End-to-End Design, AI-Powered Experiences, Information Architecture, Digital Product Development.

User Experience (UX) Design

UX Research, Usability Testing, User Journeys, Wireframing, Prototyping, Interaction Design, Service Design, Inclusive Design.

Leadership & Strategy

Team Management, Mentorship, Cross-Functional Collaboration, Business Strategy, Strategic Vision, Stakeholder Management.

Customer Experience (CX)

Customer Onboarding, Customer Satisfaction, Customer Engagement, Legacy Experience Revitalization, Conversion Optimization.

Creative & Visual Arts

Animation, Visual Development, Film Festival Participation, Art Direction.

Projects

"DANCER BY THE SEA" ANIMATED SHORT FILM

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Summary

An ongoing animated short film project where Gloria Ip serves as the Animator and Visual Development Artist, gaining significant recognition in the film festival circuit.